The RMIT Entrepreneurial Academics Network is an academic industry-led network that focuses on entrepreneurial thinking and practices for academics across disciplines. Senior RMIT Lecturer Ashenafi Biru commissioned me to help improve the brand identity for REAN as their previous logo design was generated by AI. Brand identity focuses on a strong bold san-serif typeface that illuminates a silhouette of a lightbulb between the letters of R & E. The colour of blue represents innovation and yellow symbolises problem-solving for the REAN brand.