Focus Bear is a startup company founded by Jeremy Nagel, who designed an app block distraction + routine application for people who suffer from ADHD/ASD. Helping them with their productivity and focusing on difficult tasks. I was approached by Yulie Wu who wanted to work collaboratively on a rebranding project. She loved the branding work I've done previously for clients. And asked if I was interested in helping her out and doing a passion project together for fun! Our goal was to create a modernise and joyful brand identity that enhanced the Focus Bear appeal and usability. Created this in Adobe Illustrator, we refined the logo identity and colour palette. Updated the type system and selected the Formiga by TipoType for our brand identity. Software: Adobe Illustrator Timeline: May - June 2025 Brand Identity: Adrian Liuzzi & Yulie Wu